Ling Kan
London-based digital leader with a background in computer science, specialising in UX, CRO, and product strategy. Experienced in leading cross-functional teams, optimising user journeys, and delivering scalable web and app experiences for millions of users. Skilled in combining user-centred design, data-driven optimisation, and front-end development to maximise engagement, conversion, and accessibility.
What I bring
- 01
Experience design
User-centred UX, from research and journey mapping to polished, accessible interfaces.
- 02
Conversion & growth
Data-led CRO, A/B testing and analytics that turn traffic into measurable results.
- 03
Front-end delivery
Hands-on development with modern web technology, so ideas ship quickly and scale.
Every project is measured by what it changes, for users and for the business.
+0%
Conversion Uplift On A Page Redesign
0+
Optimised Landing Pages Delivered
0.0M+
Users Impacted by Website Changes
0%
Workflow Efficiency Gain On CMS Optimisation
Strategy, optimisation and hands-on build skills in one person. Choose a discipline, then a skill, to see how it’s applied.
From consultancy and research to leading UX and front-end development today: the teams and products I’ve helped grow.
Organisations I’ve worked with
December 2025
Present![Equifax logo]()
December 2025 — Present
Current rolePrincipal Product Experience Manager
Equifax
September 2022
December 2025![Equifax logo]()
September 2022 — December 2025
Front-end Developer & UX Design Manager
Equifax
July 2021
August 2022![Medicspot logo]()
July 2021 — August 2022
Front-end Developer & UX Designer
Medicspot
September 2019
July 2021![Open Reply logo]()
September 2019 — July 2021
Developer - Consultant
Open Reply
January 2020
March 2020![Lancaster University logo]()
January 2020 — March 2020
Research Assistant
Lancaster University
July 2018
August 2019![Apple Inc logo]()
July 2018 — August 2019
Technical Specialist
Apple Inc
September 2015
July 2019![University Of Lincoln logo]()
September 2015 — July 2019
BSc (Hons) Computer Science
University Of Lincoln
A selection of case studies: the challenge, the approach and the result it delivered.
![Global B2B Redesign Concept]()
01 PrivateMay 2025 · Enterprise UX
Global B2B Redesign Concept
A high-velocity enterprise B2B redesign concept for Equifax, modernising legacy desktop workflows, navigation architecture, and data tables across global teams.
![MyEquifax Registration Flow Optimisation]()
02 PrivateMarch 2025 · Fintech
MyEquifax Registration Flow Optimisation
Redesigning and optimising the primary onboarding funnel for MyEquifax to reduce form friction, ensure WCAG compliance, and lift conversion rates.
![Modernising myEquifax App]()
03 PrivateDecember 2024 · Fintech
Modernising myEquifax App
Redesigning the myEquifax consumer experience to balance complex credit reporting, regulatory compliance, and conversion-led marketplace engagement.
![Equifax Statutory Credit Report Redesign]()
04August 2022 · Fintech
Equifax Statutory Credit Report Redesign
Redesigning Equifax's Statutory Credit Report landing page to reduce cognitive load, align with regulatory obligations, and create an accessible, high-converting onboarding flow.
![Medicspot]()
05 PrivateJuly 2022 · UX Design
Medicspot
End-to-end UX/UI design, front-end engineering, and conversion rate optimisation for a rapidly scaling UK digital healthcare and telemedicine platform.
![ROSe (Reply Online Services)]()
06 PrivateJuly 2021 · Front-End Development
ROSe (Reply Online Services)
Architecting and building the front-end for Reply's enterprise B2B consulting marketplace, integrating Shopware e-commerce, AI concierge services, and Azure SSO.
07Contact
Need someone who can shape the experience, prove it with data and build it too? Let’s talk about what you’re working on.
