About me
Summary
London-based digital leader with a background in computer science, specialising in UX, CRO, and product strategy. Experienced in leading cross-functional teams, optimising user journeys, and delivering scalable web and app experiences for millions of users. Skilled in combining user-centred design, data-driven optimisation, and front-end development to maximise engagement, conversion, and accessibility.
Key Metrics
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Workflow Efficiency Gain
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Users Impacted
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Optimised Landing Pages Delivered
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Conversion Uplift On A Page Redesign
Skills
Resume
Work Experience
Front-end Developer & UX Design ManagerSeptember 2022 - CURRENTEquifax
Owned end-to-end design, development, and optimisation of the Equifax UK D2C website, driving UX improvements, CRO, SEO, and product enhancements across web and app platforms.
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Front-end Developer & UX DesignerJuly 2021 - August 2022Medicspot
Directed front-end development and UX strategy for customer-facing platforms, optimising remote healthcare experiences.
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Developer - ConsultantSeptember 2019 - July 2021Open Reply
Delivered end-to-end front-end development for e-commerce and digital experience projects across web and mobile platforms.
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Research AssistantJanuary 2020 - March 2020Lancaster University
Designed and implemented the Spring-A-Story web application for child reading development.
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Technical SpecialistJuly 2018 - August 2019Apple Inc
Provided technical support at the Genius Bar, diagnosing hardware/software issues for iOS/macOS devices.
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Store Team MemberSeptember 2016 - March 2018Stormfront Retail
Delivered tailored customer experiences and promoted Apple products.
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Education
BSc (Hons) Computer ScienceSeptember 2015 - July 2019University Of Lincoln
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