London-based digital leader with a background in computer science, specialising in UX, CRO, and product strategy. Experienced in leading cross-functional teams, optimising user journeys, and delivering scalable web and app experiences for millions of users. Skilled in combining user-centred design, data-driven optimisation, and front-end development to maximise engagement, conversion, and accessibility.
What I bring
- 01
Experience design
User-centred UX, from research and journey mapping to polished, accessible interfaces.
- 02
Conversion & growth
Data-led CRO, A/B testing and analytics that turn traffic into measurable results.
- 03
Front-end delivery
Hands-on development with modern web technology, so ideas ship quickly and scale.
Every project is measured by what it changes, for users and for the business.
+0%
Conversion Uplift On A Page Redesign
0+
Optimised Landing Pages Delivered
0.0M+
Users Impacted by Website Changes
0%
Workflow Efficiency Gain On CMS Optimisation
Strategy, optimisation and hands-on build skills in one person. Choose a discipline, then a skill, to see how it’s applied.
From consultancy and research to leading UX and front-end development today: the teams and products I’ve helped grow.
Organisations I’ve worked with
September 2022
Present![Equifax logo]()
September 2022 — Present
Current rolePrincipal Product Experience Manager
Equifax
July 2021
August 2022![Medicspot logo]()
July 2021 — August 2022
Front-end Developer & UX Designer
Medicspot
September 2019
July 2021![Open Reply logo]()
September 2019 — July 2021
Developer - Consultant
Open Reply
January 2020
March 2020![Lancaster University logo]()
January 2020 — March 2020
Research Assistant
Lancaster University
July 2018
August 2019![Apple Inc logo]()
July 2018 — August 2019
Technical Specialist
Apple Inc
September 2016
March 2018![Stormfront Retail logo]()
September 2016 — March 2018
Store Team Member
Stormfront Retail
September 2015
July 2019![University Of Lincoln logo]()
September 2015 — July 2019
BSc (Hons) Computer Science
University Of Lincoln
A selection of case studies: the challenge, the approach and the result it delivered.
![Redesigning Statutory Credit Report Page]()
01August 2022 · Design
Redesigning Statutory Credit Report Page
Develop a proposal for the redesign of the Statutory Credit Report landing page.
![Medicspot]()
02 PrivateJuly 2022 · Marketing
Medicspot
Examples of work at Medicspot
![ROSe (Reply Online Services)]()
03 PrivateJuly 2021 · Web Development
ROSe (Reply Online Services)
Development for Reply Online Services Beta
![Property Calculator]()
04March 2021 · Design
Property Calculator
Design a Property Investor Calculator
![Digital online store]()
05December 2020 · Wordpress
Digital online store
Design a basic Wordpress e-commerce website
![PC Builder]()
06December 2019 · Mobile App
PC Builder
Design a PC Builder Phone App
07Contact
Need someone who can shape the experience, prove it with data and build it too? Let’s talk about what you’re working on.
