Ling Kan

Digital Experienc

Driving measurable growth through user-centred design, data-driven optimisation, and scalable development.

About me

Summary

London-based digital leader with a background in computer science, specialising in UX, CRO, and product strategy. Experienced in leading cross-functional teams, optimising user journeys, and delivering scalable web and app experiences for millions of users. Skilled in combining user-centred design, data-driven optimisation, and front-end development to maximise engagement, conversion, and accessibility.

Key Metrics

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Workflow Efficiency Gain

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Users Impacted

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Optimised Landing Pages Delivered

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Conversion Uplift On A Page Redesign

Skills

Resume

Work Experience

Equifax

September 2022 - CURRENT
Front-end Developer & UX Design Manager
Owned end-to-end design, development, and optimisation of the Equifax UK D2C website, driving UX improvements, CRO, SEO, and product enhancements across web and app platforms.
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Medicspot

July 2021 - August 2022
Front-end Developer & UX Designer
Directed front-end development and UX strategy for customer-facing platforms, optimising remote healthcare experiences.
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Open Reply

September 2019 - July 2021
Developer - Consultant
Delivered end-to-end front-end development for e-commerce and digital experience projects across web and mobile platforms.
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Lancaster University

January 2020 - March 2020
Research Assistant
Designed and implemented the Spring-A-Story web application for child reading development.
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Apple Inc

July 2018 - August 2019
Technical Specialist
Provided technical support at the Genius Bar, diagnosing hardware/software issues for iOS/macOS devices.
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Stormfront Retail

September 2016 - March 2018
Store Team Member
Delivered tailored customer experiences and promoted Apple products.
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